Now, niches. Understand what a ‘niche’ really is: A small group of a larger group that shares something in common. Outdoor Sports ->Basketball->Pickup Basketball is the niche.

Find a group and then take it to it’s lowest common denominators: Working mothers is not a niche. Working mothers with teen age kids is a sub-niche. Working mothers with teen age kids in karate, is a niche.
Smaller group, more specific and more lucrative because you don’t have to convince them who your product or service is for, you’ve targeted them specifically.

Here’s an idea – go offline. What are people doing that aren’t really fascinated by the internet? Do they golf? Are they under 40 golfers? Are they women golfers under 40? Are they women golfers under 40 who play in tournaments? Get the idea.

There are many ‘niches’ but if you’re just focusing on what the internet crowd has to offer, you’re leaving serious money on the table. Go for a tiny (10,000 to 100,000) niche of people who are living their lives without the internet being a big part of it.

Good hunting!

Just keep in mind that magazine publishing is a high risk business and many magazines fold within a year of the first issue.GOOD LUCK.

But later the same masses start buying it. Before launch, majority of people was thinking iPad would not be a success but 450,000 unit sold in first week which a groundbreaking figures for a tablet or net book.

The way its marketed and positioned, it seems that it’s going to be a multiple purpose device which will be in everybody’s hand like iPod. But since it’s so portable it won’t be that common but it’s already more popular than every single net book .

IPad is going to change the way we have been computing ad this is just the beginning of a new era.

I have already changed my way of creating PowerPoint presentation and word document.I find it much easier and faster on iPad.

People who thinks it’s bigger iPod touch , are ignorant and don’t know that iPad has already invaded business industry in big way.iPad is revolutionizing the cloud technology and gone are the days when people store all the documents on device. Now with easy access to webdev server access on iPad everything will be stored on cloud which can be accessed from anywhere.

Big software giants like intuit,SAP Oracle have developed apps for iPad and many others are following the suit.

Many professionals have already started giving presentation on iPad.

So it’s positioned for mass market. But only professionals and students will get it.

Recent surveys says every 15th student of Cornell University carry an iPad.

Seton Hill University giving away iPad to every student.

University of Harvard, Chicago have developed apps for iPad and very soon Harvard is going to offer iPad to students.

No Saturated Affiliate Products, please. That what make us fail.

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"Niche marketing" usually refers to focusing some marketing efforts on a narrow field, rather than broad-based audiences.

I’m not sure what "market segmentation" refers to in your question; it probably just means the notion of slicing a large market into smaller niches.

For example, if I sell lawn mowers, I might focus 10% of my marketing budget to target landscaping contractors, who buy multiple lawn mowers each year (perhaps I’d buy ads in industry publications, or do a direct mailing; and another 10% of my marketing budget to reach managers of apartment properties that have landscaping staff; I might budget 20% of the marketing budget to reach resellers (dealers, stores) that sell lawn mowers; and I might allocate the other 60% of my marketing budget to reach consumers.

If I sell herbs and spices, I might choose to allocate some of my marketing budget to consumers who seek specific health benefits from herbs and spices, as compared to consumers who simply seek flavor.

If I sell two-line cordless phones, I might target small businesses and perhaps even a specific industry (dentists or pawn brokers) that my research indicates are likely buyers of two-line cordless phones.

Every product sold serves multiple "niche markets," and every market can be divided into segments.

If there is any danger, it would be in focusing too much on a single niche or segment, and missing opportunities in other niches or segments. A great example is "destination travel" or "tourism," where marketers seek to attract tourists to visit a specific location (Orlando, Chicago, San Francisco, Paris). Apparently, gay couples spend more on such trips than most other "market segments," and therefore it can be profitable to allocate marketing dollars to target that audience. However, if the marketer chooses to exclude that niche (for whatever reason), there is a danger that other marketers will capture that niche, and earn more profits. Likewise, if 90% of the budget is spent on "gay tourism" then there is a risk not only of not "reaching" other potential visitors, but even of creating an impression that the destination is a "gay" or even "gay-only" destination, which might deter straight people from visiting.

An example can be Rolls Royce
Is all of this correct?

Basically correct. Maybe not no competitors, but very few.
A niche market product or service is one which is out of the mainstream of that type. I wouldn’t say you could set your own price, but you’d certainly have a much higher markup than a mainstream product. Conversely, the product volumes are usually much lower also.
Rolls Royce is certainly in a niche market, but it also has to compete with a niche market competitor in the Bentley brand cars which was previously part of Rolls Royce.

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